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In a significant milestone for inclusive governance, the African Democratic Congress (ADC) has appointed Jackie Wayas as its new deputy national publicity secretary, marking a transformative step toward greater youth and female participation in Nigerian politics.
The appointment was said to have reflected the party’s deliberate strategy to empower vibrant, competent young leaders as it positions itself to challenge the ruling party in the 2027 presidential elections.
Wayas, a seasoned strategic communicator and advocate for inclusive democracy, will lead the ADC’s conventional media engagement efforts—an influential role in shaping public perception and promoting the party’s vision for good governance.
Her appointment has been regarded as both a symbolic and practical move toward ensuring that women and young people play central roles in Nigeria’s political future.
Her journey into this position underscores the shifting dynamics of political leadership in the country.
Previously, Wayas served as a political strategist with the Labour Party, where she played a pivotal role in the 2023 presidential campaign.
As part of the Obidient movement, she leveraged grassroots activism and digital advocacy to mobilize millions of young Nigerians, showcasing the power of fresh ideas in shaping national discourse.
Through her work in the Labour Party’s national organizing office, Wayas developed expertise in political mobilization, stakeholder engagement, and public advocacy.
It was gathered that ADC’s decision to elevate Wayas signals a break from the entrenched dominance of older political figures and a shift toward merit-based appointments.
“This is not just about representation; it’s about leadership that works,” noted a senior party official.
The move has drawn praise from political stakeholders, including former Vice President Atiku Abubakar, who lauded ADC for “walking the talk” on youth inclusion.
As deputy national publicity secretary, Wayas will be responsible for crafting and executing the party’s media strategies, articulating its reform agenda, and connecting with millions of Nigerians eager for a new political direction.
Her presence in the role is expected to strengthen transparency, inspire political participation, and expand the party’s influence ahead of the next electoral cycle.
For Wayas, the appointment is not just a personal achievement but a rallying call for youth and women to take up leadership roles.
“We can no longer be spectators,” she has often remarked in public forums. “Our voices, our ideas, and our leadership are essential to building the Nigeria we all want.”
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