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Arizona sues Temu over alleged deceptive and unfair business practices
Arizona Attorney General Kris Mayes has filed a lawsuit against Temu, the Chinese-based online shopping platform, alleging violations of the Arizona Consumer Fraud Act. The suit claims Temu engaged in unlawful data collection, privacy violations, and counterfeiting of some of Arizona’s most recognizable brands.
According to Mayes, Temu’s app poses significant privacy risks to Arizonans, including minors. She stated that the platform can allegedly infect users’ devices with malware to collect private information while evading detection. The complaint, filed in Maricopa County Superior Court, asserts that Temu lures customers with low prices but secretly collects sensitive data such as precise location, microphone and camera access, and private activity on other apps, all without consent. The lawsuit also claims the app can modify its own code after download, potentially allowing it to exploit personal data or control the device.
Temu, modeled after the Chinese app Pinduoduo, reportedly ships tens of millions of orders to the U.S. annually, with more than 80,000 China-based sellers fulfilling those orders. Mayes also cited that, as a Chinese-owned company, Temu is subject to Chinese laws that could mandate cooperation with government intelligence efforts.
Beyond privacy concerns, the lawsuit accuses Temu of deceptive and unfair business practices, including advertising products that differ from what customers receive, faking reviews, misusing consumer payment information, infringing on intellectual property belonging to Arizona brands and universities, charging for undelivered goods, running misleading referral programs, and using forced labor in violation of U.S. trade laws.
Attorney General Mayes emphasized that the goal of the lawsuit is to protect Arizona residents from deceptive practices, stop unauthorized data collection, and hold Temu accountable under state law.
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