THOUSANDS OF DOLLARS IN LABUBUS STOLEN AS DEMAND FOR TOY KEEPS RISING. (PHOTO).

 Thousands of dollars in Labubus stolen as demand for toy keeps rising

Authorities say thieves stole dozens of boxes of the sought-after Labubu toy—worth about $7,000—from a store in La Puente, California, earlier this week.

The break-in happened around 1:30 a.m. on August 6 at One Stop Sales, a shop known for selling Labubu dolls and accessories. Surveillance video posted by the store shows at least four masked individuals breaking in, clearing shelves, and leaving with boxes of merchandise. Photos from the scene show shattered glass at the entrance and products strewn across the floor.

Deputies said the suspects are still at large, but the stolen white Toyota Tacoma used in the burglary has been recovered.

Labubu, first released in China in 2015, has surged in global popularity, appearing with celebrities like Rihanna, Lizzo, and BLACKPINK’s Lisa. Produced by the Chinese designer toy company Pop Mart, the dolls retail for about $30 but can fetch hundreds or even thousands of dollars on the resale market. Pop Mart’s 2024 annual report said revenue doubled to $1.8 billion, fueled in part by a “blind box” system where buyers don’t know which version they’re getting until they open it—encouraging repeat purchases.

The craze has spawned a black market for counterfeit versions, nicknamed “Lafufus,” which are made with cheaper materials and sometimes differ in appearance from genuine Labubus. Collectors often view the dolls not only as toys but also as fashion accessories, with some people buying them to match outfits or complete themed collections.