Disney is facing a lawsuit alleging it used facial recognition technology at Disneyland and Disney California Adventure without properly informing guests or obtaining meaningful consent, according to court filings in California federal court. The complaint claims the company collected and stored biometric data from visitors beginning in April as part of a system used to verify tickets and annual passes by comparing live images taken at park entrances with photos tied to guests’ accounts.
The lawsuit argues that most visitors were unaware that the technology was in use and that Disney violated privacy and consumer protection laws by failing to provide adequate disclosure. It also disputes the company’s privacy claims, saying data retention practices are necessary to match returning guests with existing ticket and pass photos, contradicting assurances that biometric data is deleted within 30 days unless needed for fraud or legal purposes.
Disney says the system is designed to speed up entry and reduce ticket fraud, and notes that guests can avoid facial recognition by using alternative entrances where staff manually check tickets. The lawsuit, which seeks at least $5 million in damages, aims to represent Disneyland visitors whose biometric information may have been collected through the system.
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