THE KARDASHIANS/JENNER SISTERS,COVERS HOLLYWOOD REPORTER MAGAZINE,AUGUST 16,2017 EDITION.{PHOTOS}.

                                                The Kardashians and the Jenner sisters covers August 16,2017 Hollywood Magazine which was tagged ''How a sex tape led to a billion-dollar brand''.In the article each of them spoke about how they felt about their reality show and what Caitlyn Jenner wrote in his book.Keeping Up With the Kardashians now airs in 167 countries, boasts nine spinoffs to date and has ranked as E! Entertainment's top-rated series since 2010. And while it peaked in 2011 with 10.5 million viewers over two nights for Kim's fairy-tale wedding to Kris Humphries (they divorced after 72 days), it still averages north of 2.1 million every Sunday in its 13th season. In 2015, E! agreed to a reported $80 million deal to keep the family through season 14. But that's a pittance compared to the fashion and lifestyle empire they've built from one boutique in the Valley. With a combined social media reach of 700 million-plus followers and five insanely profitable apps, the family mints millions from a hodgepodge of endorsement deals, paid appearances and can't-stay-in-stock products. And it all grew from a show that opened its pilot with these prophetic words from Kim (already notorious for the sex tape she made with her ex, Ray J, that was made public in 2007): "I hate you all."As much as the family reveals on the show, on red carpets and on Instagram, one mystery remains. How the hell did this happen?.

Kris Jenner (star, executive producer) Before the show, I was managing Bruce's speaking career and personal appearances.

Kim Kardashian (star, executive producer) I was going to [Pierce College], and after school I would go work the cash register at our store, Dash. This all happened when I was 27 …

Kendall Jenner (star) That's so crazy because I'm not even 27. We've lived the same amount of time of the same thing, but I'm not even the age you were when you started.

Ryan Seacrest (executive producer) Everyone was talking about The Osbournes, and I said to my development executive Eliot [Goldberg], "Let's try to find something in this world and take it to E!"

Kris One night, Deena Katz [casting director for Dancing With the Stars] came over for dinner and life was swirling around, and she said, "This is a reality show — I think you should really talk to Ryan Seacrest." So I did.

Seacrest Kris told me what she envisioned, and I said, "Let's send a crew to your house and tape some stuff and then we'll take a look at it." Then I realized I didn't have a crew; I didn't even have a camera. I had Eliot buy a camera, and he went and shot them. He called me after and said, "I think we have something special."Kourtney Kardashian (star, executive producer) We had talked to producers about doing a show about the three of us running the store, Dash, where Khloe and I would do the day-to-day, and Kim would come in as a stylist. It didn't go anywhere.In Caitlyn Jenner's memoir, The Secrets of My Life, released earlier this year, she implies that the series may actually have been her brainchild. She writes, "The house is awash in puberty and adolescence and young adulthood and two parents with very different styles. It seems to me something is there for television. … Kris says she is the one who came up with the idea …" Jenner declined to participate in this story.Kris It's so absurd. I'm not sure what the motivation was for her to say something like that. Maybe somebody should remind her that it's called Keeping Up With the Kardashians.Ted Harbert (then-CEO of E! Networks) Just like anybody else, I knew of the family through [O.J. Simpson attorney] Robert Kardashian. There was a bit of the stuff with Kim hanging around Paris Hilton and, of course, the fun with Ray J [who made a sex tape with Kim]. That was sort of world news.

Damla Dogan (senior vp development & programming, E!) They were just crossing over into pop culture territory, especially Kim. She had a look that wasn't on TV at the time. She wasn't stick thin, and that was relatable.

Khloe It's totally a blessing to have the show to put you in that spotlight where you could let people see the brand that you're trying to create. At first, you are bright-eyed and people want to pay you to do the craziest things. Me and my sisters have all done it, but we've learned from those mistakes. I think viewers could see through when things are unauthentic, even with a social media platform. People need to really aware of their authenticity and doing thing out of passion not just to make a dollar. I will say there has been a learning curve.More photos below.