DOLLY PARTON RETURNS TO PUBLIC EYE TO CELEBRATE OPENING DAY AT DOLLYWOOD . (PHOTO).

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 Dolly Parton returns to public eye to celebrate opening day at Dollywood     Dolly Parton made her first public appearance in months to celebrate the opening day of Dollywood in Pigeon Forge, Tennessee, on Friday. The country music icon reflected on the past year, a year after the death of her husband of nearly 60 years, Carl Dean, saying she is “doing good” and has been working to rebuild herself spiritually, emotionally, and physically after grieving and dealing with health issues that kept her from touring. Joined on stage by Dollywood president Eugene Naughton, Parton brought her trademark humor to the crowd, joking about rumors of a new husband while reaffirming her devotion to Dean. She also shared updates on her ongoing projects, including a new Broadway musical and her Dolly’s Life of Many Colors Museum in Nashville. Parton previewed the park’s 41st season, highlighting the upcoming NightFlight Expedition ride, a new “Run Dollywood” race weekend, an updated ...
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BIG TECH RAMPS UP LIVING ROOM RIVALRY AS INSTAGRAM LAUNCHES REELS APP FOR TVs . (PHOTO).

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Big Tech ramps up living room rivalry as Instagram launches Reels app for TVs 

The battle for the future of television is intensifying, and Meta is making its move.

The company announced the launch of an Instagram Reels app for connected TVs, starting with Amazon Fire TV devices. The app aims to bring Reels directly to the living room, allowing users to watch short-form videos on a larger screen alongside friends and family. Tessa Lyons, Instagram’s VP of product, explained that research showed people were already mirroring their phones to TVs to view Reels, signaling a demand for a dedicated TV experience. The new app is designed to make that experience seamless, with features like Blend, which lets users combine their algorithms with those of friends or family for co-viewing, and support for channels and categories for easier content discovery.

The move represents a significant shift in the entertainment and digital advertising landscape. Meta CEO Mark Zuckerberg reported that Reels now has an annual ad revenue run rate of $50 billion, surpassing the combined ad revenue of Warner Bros. Discovery, Paramount, and NBCUniversal. Until now, Reels achieved this without a dedicated TV app. Instagram’s TV app also considers the reality that viewers often use their phones while watching TV, offering a bridge between mobile and big-screen experiences. Lyons emphasized that the app is a first step, with further improvements expected based on user feedback.

The TV app includes algorithmically curated and user-selected channels, creating personalized programming around specific interests. Users can follow channels for shows like “Pluribus” or Star Wars, accessing related content from creators and engaging with short-form videos tied to their favorite topics. Lyons noted the app could also support the rise of microdrama content, typically one- to three-minute videos, by aggregating content around specific creators or interests.

The launch adds another layer of competition to the streaming and broadcast ecosystem, already experiencing consolidation with Netflix’s acquisition of Warner Bros. Media executives are likely to watch closely as Instagram’s TV presence could increase pressure on traditional linear TV and premium streaming platforms, further intensifying the competition for viewers’ attention in the living room.


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