AGAIN, GOV DIRI TASKS TRADITIONAL RULERS TO MAINTAIN PEACE, SECURITY AT KING AWALA'S CORONATION . (PHOTOS). #PRESS RELEASE

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 Again, Gov Diri Tasks Traditional Rulers To Maintain Peace, Security At King Awala's Coronation  Bayelsa State Governor, Senator Douye Diri, has again urged traditional rulers to remain focused on the maintenance of peace, security and stability in their various domains as part of their contribution towards the development of the state. Governor Diri made the call at the weekend during the coronation ceremony ofHis Royal Majesty King Victor Awala, Ebeni-Ibe the Eighth (VIII) of Atissa Kingdom in the Yenagoa Local Government Area of Bayelsa State, at the Bishop Dimieari Grammar School, Yenagoa, the state capital. Represented by his deputy, Dr Peter Akpe, the Bayelsa Chief Executive acknowledged the critical role traditional rulers play in society as the custodians of culture and tradition, stressing that his administration will continue to hold them in high esteem. Expressing gratitude to the Chiefs and people of Epie-Atissa for their peaceful disposition, Governor Diri, noted...

BIG TECH RAMPS UP LIVING ROOM RIVALRY AS INSTAGRAM LAUNCHES REELS APP FOR TVs . (PHOTO).


Big Tech ramps up living room rivalry as Instagram launches Reels app for TVs 

The battle for the future of television is intensifying, and Meta is making its move.

The company announced the launch of an Instagram Reels app for connected TVs, starting with Amazon Fire TV devices. The app aims to bring Reels directly to the living room, allowing users to watch short-form videos on a larger screen alongside friends and family. Tessa Lyons, Instagram’s VP of product, explained that research showed people were already mirroring their phones to TVs to view Reels, signaling a demand for a dedicated TV experience. The new app is designed to make that experience seamless, with features like Blend, which lets users combine their algorithms with those of friends or family for co-viewing, and support for channels and categories for easier content discovery.

The move represents a significant shift in the entertainment and digital advertising landscape. Meta CEO Mark Zuckerberg reported that Reels now has an annual ad revenue run rate of $50 billion, surpassing the combined ad revenue of Warner Bros. Discovery, Paramount, and NBCUniversal. Until now, Reels achieved this without a dedicated TV app. Instagram’s TV app also considers the reality that viewers often use their phones while watching TV, offering a bridge between mobile and big-screen experiences. Lyons emphasized that the app is a first step, with further improvements expected based on user feedback.

The TV app includes algorithmically curated and user-selected channels, creating personalized programming around specific interests. Users can follow channels for shows like “Pluribus” or Star Wars, accessing related content from creators and engaging with short-form videos tied to their favorite topics. Lyons noted the app could also support the rise of microdrama content, typically one- to three-minute videos, by aggregating content around specific creators or interests.

The launch adds another layer of competition to the streaming and broadcast ecosystem, already experiencing consolidation with Netflix’s acquisition of Warner Bros. Media executives are likely to watch closely as Instagram’s TV presence could increase pressure on traditional linear TV and premium streaming platforms, further intensifying the competition for viewers’ attention in the living room.


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