More Americans cut streaming subscriptions as cost-of-living concerns rise, study finds
A growing number of Americans are scaling back on subscription streaming services as the cost of living continues to rise, a new study shows. According to a survey by Deloitte, over 40 percent of respondents said they have recently reduced their spending on entertainment subscriptions due to financial concerns, while 75 percent expressed frustration over continual price increases from the services they use.
The trend comes as more consumers cut traditional cable and linear television packages in favor of streaming platforms such as YouTube TV, Roku, and others. Major media companies, including Disney, Comcast, and Fox Corp., have invested billions into direct-to-consumer streaming offerings, particularly for live sports and entertainment. The rising costs of streaming are now part of a broader debate, with the FCC seeking public input on live sports blackout rules, a policy critics say is outdated. Streaming dominates TV viewership today, with tech giants like Amazon, Apple, and Netflix capturing the majority of audiences, while affordability remains a top concern for voters nationwide.
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