LASG HOSTS Y2024 WOMEN'S ASSEMBLY TO EMPOWER, CELEBRATE WOMEN. (PHOTO). #PRESS RELEASE.

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 LASG HOSTS Y2024 WOMEN'S ASSEMBLY TO EMPOWER, CELEBRATE WOMEN Lagos State Governor, Mr. Babajide Sanwo-Olu, has reaffirmed his administration's commitment to advancing and empowering women, describing them as the pillars of communities, contributing in numerous ways as mothers, entrepreneurs, educators and leaders.  Governor Sanwo-Olu stated this in his keynote address at the 2024 Women's Assembly for Local Government and Local Council Development Areas organised by the Ministry of Women's Affairs and Poverty Alleviation (WAPA) at the De Blue Roof, LTV 8 complex, Agindigbi Ikeja.  The Governor, represented by the Secretary to the State Governor, Bimbola Salu-Hundeyin, described the Assembly as a critical platform for celebrating women’s contributions and tackling challenges affecting their well-being. He restated his administration’s commitment to prioritising women through policies and programmes aimed at economic empowerment, political inclusion, and grassroots engag...
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'PROMOTE LOCAL CONTENT '- MINISTER URGES ARCON. (PHOTO).

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 'Promote Local Content' - Minister Urges ARCON


Minister of Information and National Orientation, Mr. Idris Mohammed has urged the Advertising Regulatory Council of Nigeria (ARCON) to promote local content in all advertising materials used in the country. 


The Minister stated this at the offgice Advertising and Regulatory Council of Nigeria ARCON in Abuna as part of his ongoing familiarization visit to Agencies under his Ministry 


The Minister however noted sadly that many opportunities in the Advertising industry are lost to other countries despite the huge and rich talents that abound in the country resulting in unnecessary capital flight.


“We cannot afford a situation where all the jobs that are meant for Nigerians are taken out of this country. There is nothing that is in advertising that cannot happen in this country, we have every potential. It is important that Nigerians play a key part in the affairs of Nigeria, and advertising should not be an exception”


The Minister explained that Advertising was not just business, it is also a way of engaging the nation, promoting culture and values, reflecting the diversity in the country, and also providing direct and indirect jobs.


He commended the effort of ARCON in regulating advertising practices in Nigeria and ensuring that practitioners adhere to the highest standards. 


“I am aware of the audience measurement insight being handled by your office; I am hopeful that you have achieved some milestones regarding this important issue, to ensure maximum return on media investments,” He said.


The Minister expressed his commitment to working closely with ARCON in promoting innovation, adding that it is the goal of the Ministry to ensure that the Advertising industry in Nigeria did not only meets international standards but also serves as a catalyst for national development.


The Director General of ARCON, Dr. Olalekan Fadolapo, in his remark thanked the Minister for the visit while appealing to the Minister to intervene on the issue of the planned removal of the Agency from the Federal Government Budget, adding that the step would reverse some of the gains steps made by the Agency.


 He equally appealed to the Minister to facilitate the timely inauguration of its Governing Council for ease of operation.

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