Veteran Nigerian comic actor Charles Awurum has emphasised that comedy extends far beyond mere laughter, urging practitioners to harness humour as a tool for addressing societal issues and delivering meaningful messages.
In an interview with Saturday Beats, Awurum argued that the most effective comedies are those that entertain audiences while simultaneously educating them about the realities of society.
“Comedy is not only for laughing. Comedy is supposed to teach you the ills of society. We do comedies to teach in a comic way so that people can learn,” he said.
The veteran, who has been active in the Nigerian film industry for decades, contrasted the strong storylines and social commentary of earlier comedy films with some contemporary productions that prioritise entertainment value alone.
“In every comedy we did in those days, there must be a good storyline. We didn’t put out films just to make people laugh. Beyond laughter, we had to pass very important messages. If anything is happening in society, we portray it in a comic way that will make people laugh and learn at the same time,” Awurum explained.
He expressed satisfaction with the growth of Nollywood, particularly the influx of young talents and improvements in production quality, including better producers, writers, and editors.
“I am happy that the industry is progressing and growing fast. Young people are coming in and making something out of their talents. There are good producers, writers and editors,” he said.
However, Awurum voiced concerns over the loss of depth and cultural identity in some modern films. He called on filmmakers to prioritise authentic African stories rather than imitating Western cinema.
“We can’t tell Western stories better than the white man. Rather, we should do something that is uniquely African. That is what the world wants to see. They want to see our culture, our stories and what we are made of,” he stated. “They are not looking at how good our English is. They want to hear our own tongue, see our villages, and experience our culture.”
The actor rejected claims that older comedy films were mere slapstick, insisting they featured quality content with enduring appeal.
“We don’t do slapstick. We made good comedies that people enjoyed watching. Even if you play those movies now, people still love them. That is why there is a huge demand for the remake of some old movies,” he noted.
Awurum, who has embraced digital platforms to reach younger audiences, said he actively uses TikTok, YouTube, and Facebook, with many of his new films uploaded to his YouTube channel, Charles Awurum TV.
“I am an artist, so I adapt to anything that is good and helpful. I am not a lazy man, and I don’t sit in one place waiting for things to come to me,” he said.
He encouraged fellow entertainers to leverage social media for promotion and visibility.
“As entertainers, TikTok and other digital platforms are supposed to be avenues for showcasing ourselves. They make people know that you are still around and have a lot to offer,” Awurum added.
On collaborations with emerging comic actors and skit makers, the veteran said he remains open to working with talented individuals of any age, likening the industry to a football team that requires collective skill.
“I am open to working with anyone who is good. The industry is not about one person; it thrives on group work. It is a bit like football in that you need several skilled players to make a good team.”
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