BIG TECH RAMPS UP LIVING ROOM RIVALRY AS INSTAGRAM LAUNCHES REELS APP FOR TVs . (PHOTO).
Big Tech ramps up living room rivalry as Instagram launches Reels app for TVs The battle for the future of television is intensifying, and Meta is making its move. The company announced the launch of an Instagram Reels app for connected TVs, starting with Amazon Fire TV devices. The app aims to bring Reels directly to the living room, allowing users to watch short-form videos on a larger screen alongside friends and family. Tessa Lyons, Instagram’s VP of product, explained that research showed people were already mirroring their phones to TVs to view Reels, signaling a demand for a dedicated TV experience. The new app is designed to make that experience seamless, with features like Blend, which lets users combine their algorithms with those of friends or family for co-viewing, and support for channels and categories for easier content discovery. The move represents a significant shift in the entertainment and digital advertising landscape. Meta CEO Mark Zuckerberg reported that Re...

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