GOV UBA SANI ANNOUNCES PLAN FOR NIGERIA’S LARGEST INTER-STATE BUS TERMINAL IN KADUNA. (PHOTO).
Netflix plans to keep Warner Bros. films in theaters for 45 days before streaming, co-CEO Ted Sarandos confirmed, highlighting the company’s renewed commitment to theatrical releases. Sarandos told the New York Times that after reviewing Warner Bros.’ distribution operations, Netflix sees significant value in maintaining a strong box office presence. “We will run that business largely like it is today, with 45-day windows. I’m giving you a hard number,” he said. “If we’re going to be in the theatrical business, and we are, we’re competitive people—we want to win. I want to win opening weekend. I want to win at the box office.”
Sarandos emphasized that Netflix’s interest in theaters isn’t about competing with its streaming service but rather supporting moviegoing overall. He noted that successful theatrical releases encourage viewers to watch more content at home. He also cited the strong performance of recent Warner Bros. films as evidence that theatrical distribution remains a healthy and profitable business. The 45-day window applies to upcoming Warner Bros./Netflix films, including titles like The Batman Part II, The Brave and the Bold, World’s Greatest, and other new releases. Sarandos said Netflix aims to give audiences compelling reasons to leave their homes while continuing to grow its streaming offerings.
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