
According to the U.S auto based maker said today tuesday that Ford Motor Company will start assembling its best selling Ford Ranger pickup truck in Nigeria by the fourth quarter,as it expands in Africa and the Middle East.The Nigerian assembly plant,in partnership with Ford dealer Coscharis Motors Limited,is the first outside South Africa,where Ford producers the Ranger for 148 markets.Jeff Nemeth,the president and CEO of Ford Motor Company's business in sub-Saharan Africa said ''Nigeria is a priority market for us in the sub-Saharan Africa.Depending on how Nigeria develops over time...we are potentially looking at using our Nigerian plant to service West Africa.The auto market in Africa's biggest economy has huge potential but retails only a small amount of new vehicles annually.The sector is dominated by imported used vehicles,while limited financing for consumers to buy new vehicles and absence of an industrial policy that would encourage suppliers to set up in Nigeria have stunted growth.The Ikeja plant near Lagos will assemble the Ford Ranger using parts and components imported from South Africa.The plant will have the capacity to assemble up to 5,000 units annually,which will be sold in Nigeria.Ford produces 85,000 units each year in South Africa,which are sold across 24 African countries.It would take between 1 to 2 months to take an order,build it and deliver it within the country.If you order from overseas it would take between 4 to 6 months''.
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