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Lionsgate to launch new digital movie network
Lionsgate is launching MovieSphere Gold, a new ad-supported digital network devoted entirely to movies, featuring titles from its extensive library such as Dirty Dancing, Rambo, Kick-Ass, and The Shack.
The network, a joint effort from Lionsgate Worldwide Television Distribution Group and Debmar-Mercury, has already rolled out to approximately 30 million homes through providers like DirecTV, Dish TV, Frndly, and Sling Freestream, as well as broadcast groups covering more than 80 percent of the U.S. market. MovieSphere Gold will draw from Lionsgate’s 20,000-plus movie vault, offering viewers a wide range of classic and popular films.
“MovieSphere Gold represents the next evolution in multicast entertainment,” said Jim Packer, president of worldwide television distribution for Lionsgate. “This new digital network gives audiences access to acclaimed titles that were previously unavailable in this space, offering a richer, more diverse selection of films than ever before.”
The network will also feature franchises like The Hunger Games and The Expendables, with CBS Media Ventures managing national advertising sales. Other launch titles include Daybreakers, Scream 4, Sinister, The Cabin in the Woods, Murder So Sweet, and Baby for Sale.
Debmar-Mercury co-presidents Ira Bernstein and Mort Marcus noted that MovieSphere Gold allows the company to tap into the growing digital broadcast market, where eight diginets now rank among the top 50 entertainment networks. They added that Lionsgate’s vast film library gives them the flexibility to highlight the titles that resonate most with viewers.
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