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The holiday season has officially arrived, and with it comes one of music’s most anticipated annual traditions: Spotify Wrapped. The year-end release once again provides listeners with a detailed look at their personal streaming habits, while also revealing the artists, albums, and songs that dominated the platform worldwide in 2025. This year’s biggest headline belongs to Bad Bunny, who reclaimed the crown as the most-streamed artist on the platform, ending Taylor Swift’s two-year reign at the top. It marks Bad Bunny’s fourth time earning the global No. 1 title, reaffirming his massive influence across genres and international markets.
Spotify’s annual Wrapped data shows just how dominant the year’s biggest artists have been. Bad Bunny led the globe with more than 19.8 billion streams, followed closely by Taylor Swift in second place. The rest of the global top five features The Weeknd, Drake, and Billie Eilish. While the worldwide ranking crowned Bad Bunny once again, the U.S. chart told a slightly different story. In the American market, Swift held the top position, with Drake, Morgan Wallen, and Kendrick Lamar following behind her. Bad Bunny placed fifth in the United States, highlighting the different listening patterns between domestic and global audiences.
Album streaming numbers also delivered major milestones. Globally, the most-streamed album of 2025 was Bad Bunny’s “Debà Tirar Más Fotos,” which dominated listening charts throughout the year. It was followed by the soundtrack for “KPop Demon Hunters,” Billie Eilish’s “Hit Me Hard and Soft,” SZA’s “SOS Deluxe: LANA,” and Sabrina Carpenter’s “Short n’ Sweet.” In the United States, Morgan Wallen’s “I’m The Problem” claimed the top album spot, followed by SZA’s release, Bad Bunny’s album, the “KPop Demon Hunters” soundtrack, and Kendrick Lamar’s “GNX.”
Songs also saw fierce competition throughout the year. Globally, the most-streamed song was “Die with a Smile,” the collaboration between Bruno Mars and Lady Gaga, which surpassed 1.7 billion streams. Billie Eilish’s “Birds of a Feather” ranked second, followed by Mars and Rosé’s “APT.,” Alex Warren’s “Ordinary,” and Bad Bunny’s “DtMF.” In the United States, Kendrick Lamar and SZA’s “Luther” claimed the top spot, followed by “Die with a Smile,” “Ordinary,” “Birds of a Feather,” and Kendrick Lamar’s collaboration with Lefty Gunplay, “TV Off.”
Spotify Wrapped also introduces new interactive features this year, expanding the ways users can explore and compare their listening habits. One of the biggest additions is “Top Albums,” which allows listeners to track their most-played albums of the year more clearly than ever before. A new fan leaderboard now shows users where they rank among other fans of their favorite artists. Another new tool, “Listening Age,” compares a user’s streaming habits to others within their age group, offering insight into how their musical tastes align with broader trends. A new interactive feature called “Wrapped Party” allows users to compare their Wrapped stats directly with friends and other listeners.
Several fan-favorite features also returned after being absent or scaled back last year. Following criticism that the 2024 edition felt overly minimalist, Spotify brought back “Top Genres” in 2025 along with expanded “Top Songs” data, allowing users to see how many times they streamed their top 100 tracks. A new “Top Song Quiz” adds another layer of interactivity to the experience, testing listeners on their own music habits.
Spotify Wrapped continues to reflect the broader reality of the modern music industry, where streaming drives the vast majority of revenue. In the United States alone, streaming accounts for 84 percent of total music industry revenue. Spotify remains the dominant player in the market, holding roughly 31 percent of total global streaming market share. The platform now reports 713 million total users worldwide, with 281 million paying subscribers across more than 180 markets. Those figures represent major year-over-year growth from 626 million users and 246 million subscribers at this time last year.
As streaming continues to shape not only how people discover music but also how artists rise to global prominence, Spotify Wrapped remains both a cultural event and a powerful snapshot of listening behavior around the world. And in 2025, it clearly shows that Bad Bunny has once again secured his place at the top of the streaming universe.
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