WORLD’S YOUNGEST REIGNING MONARCH , KING OYO, DIES AT 34.(PHOTO).

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 World’s Youngest Reigning Monarch , King Oyo, Dies at 34 King Oyo Nyimba Kabamba Iguru Rukidi IV, the traditional ruler of Uganda’s Tooro Kingdom who became the world’s youngest reigning monarch after ascending the throne at three, has died at the age of 34. The monarch reportedly died on Thursday, with the Prime Minister of the Tooro Kingdom, Calvin Armstrong Rwomiire Akiiki, announcing his death on Friday. The cause of death was not immediately disclosed. However, Ugandan media reports quoted a government minister as saying that King Oyo had been critically ill and was receiving medical treatment in the United States. Reacting to the development, Akiiki described the monarch’s death as a major loss to the royal family and the people of Tooro. He urged members of the kingdom to remain united and calm while mourning the traditional ruler. King Oyo ascended the Tooro throne in 1995 following the death of his father, King Patrick Matthew Kaboyo Rukidi III. He was only three years ol...
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ARCON TO INVESTIGATE MOBILE ADVERTISING DEBT OF ONE BILLION NAIRA (N1B): SEEK TO ENFORCE THE PROVISIONS OF THE NIGERIAN ADVERTISING LAWS. (PHOTO). #PRESS RELEASE.

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 ARCON TO INVESTIGATE MOBILE ADVERTISING DEBT OF ONE BILLION NAIRA (N1B): SEEK TO ENFORCE THE PROVISIONS OF THE NIGERIAN ADVERTISING LAWS


1 The Advertising Regulatory Council of Nigeria, (ARCON) has received tuwo petitions against Emerging Markets Telecommunications Services Limited (trading as 9mobile), a member of the Advertisers Association of Nigeria (ADVAN) relating to its long overdue indebtedness of one billion Naira [N1B) for advertising services. 

2 It was also alleged that while 9mobile refused to pay or resolve its indebtedness to the agencies, it has gone ahead to brief other agencies to continue its advertising and advertisement business with impunity. The agencies owed are left in limbo. 

3 ARCON will investigate the movement of the account from the agencies owed to the new agencies briefed to ascertain compliance with disengagement protocol as well as possible breach of ethical procedure. 4. By the workings of the advertising ecosųstems, advertising debts are beyond agencies, they belong mostly to media houses and third-party vendors/suppliers who are significantly affected by the indebtedness with multiplier effect on their cash flow and operations.

 5 ARCON will work with relevant anti-graft and other government agencies to ensure detailed investigation is done and the debt resolved/paid. This is an economic sabotage capable of inhibiting the Federal Government policų of inclusive industry grouwth and development of the Nigerian advertising industry.

 6. This isto reiterate that the Nigerian advertising industry payment threshold remains 45 days.

7 ARCON will take all necessary actions to eradicate unfair advantage, unethical competition and unequitable policies befween relevant stakeholders in the Nigerian advertising industry, ensuring adherence to payment threshold, industry credit policų, protection of copyright/intellectual property ownership, and compliance with the Advertising Industrų Standard of Practice (AISOP)

Dated 30th May 2025 Dr. Olalekan Fadolapo, FCA, fnimn, frpa

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