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Reporter Marisa Kabas, founder of The Handbasket, reported on Bluesky that over 1.7 million subscribers canceled their paid Disney streaming plans between September 17 and September 23. The drop reportedly included subscriptions to Disney+, Hulu, and ESPN, marking a 436 percent increase over the usual churn rate for the services. Disney has not commented on the claim.
The surge in cancellations coincided with a recent price increase for Disney’s streaming platforms, which could extend the wave of departures. Kabas’ source also suggested that Disney accelerated the return of its late-night programming to align with the planned subscription hike announcement. The cancellations followed widespread coverage of the suspension and reinstatement of Jimmy Kimmel Live, after Disney temporarily pulled the show amid controversy over remarks made about the assassination of right-wing influencer Charlie Kirk. Many subscribers reportedly reacted negatively to Disney’s handling of the situation.
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