SUPER EAGLES COACH ERIC CHELLE SIGNS WITH NEW SPORTS AGENCY TO REPRESENT HIM HENCEFORTH. (PHOTO).

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 Super eagles coach Eric Chelle has signed for a new sports agency to represent him henceforth.  Eric Chelle, head coach of Nigeria’s Super Eagles, has signed with a new sports agency to represent him going forward.  The move is expected to strengthen his professional management and strategic engagements within the global football space.
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THREADS LAUNCHES ADS FOR ALL USERS GLOBALLY. (PHOTO).

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 Threads launches ads for all users globally

Meta announced Wednesday that it is rolling out ads on Threads to all users worldwide. The rollout will begin next week and will be gradual, with the company noting that it could take several months before ads reach every user.

Threads, Meta’s social app and rival to X, has grown rapidly since its July 2023 launch, now reaching over 400 million monthly active users. The app hit 200 million users by mid-2024, 320 million by January 2025, and added another 30 million users last April. Meta CEO Mark Zuckerberg has touted Threads as a potential billion-user platform in the coming years.

Ads on Threads have been in testing for some time. The platform first experimented with ads in the U.S. and Japan a year ago, then opened global advertising to brands last April. Advertisers can easily expand campaigns to Threads through Meta’s Advantage+ program or manual setups, using image and video formats, including carousel ads and the 4:5 aspect ratio. Ads on Threads can be managed alongside Facebook, Instagram, and WhatsApp campaigns in Meta’s Business Settings.

Meta is also extending third-party verification tools, already used on Facebook and Instagram, to Threads. This allows advertisers to confirm brand safety and suitability for the feed. While the company didn’t specify how frequently users will see ads, it said initial ad delivery will remain “low” as the feature scales globally.


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