THE LABOUR PARTY (LP) HAS CLARIFIED THAT IT HAS NOT ADOPTED ANY CANDIDATE OR ASPIRANT AHEAD OF THE 2027 GENERAL ELECTIONS IN NIGERIA.(PHOTO).

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The Labour Party (LP) has clarified that it has not adopted any candidate or aspirant ahead of the 2027 general elections in Nigeria. In an interview, the party's National Vice Chairman, Ceekay Igara, stated that the party currently has no official candidate or aspirant at this stage.Igara emphasized that only the National Executive Council (NEC) of the Labour Party possesses the authority to adopt or endorse any candidate. He warned that any individual claiming the party has already adopted a candidate, including reports suggesting an endorsement of President Bola Tinubu for a second term, is speaking in their personal capacity and not on behalf of the party. The statement comes amid speculation about political alignments and possible cross-party endorsements as Nigeria approaches the next electoral cycle. The Labour Party stressed that no such decision has been made, and any future adoption process will follow due party procedures through the NEC.
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THREADS LAUNCHES ADS FOR ALL USERS GLOBALLY. (PHOTO).

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 Threads launches ads for all users globally

Meta announced Wednesday that it is rolling out ads on Threads to all users worldwide. The rollout will begin next week and will be gradual, with the company noting that it could take several months before ads reach every user.

Threads, Meta’s social app and rival to X, has grown rapidly since its July 2023 launch, now reaching over 400 million monthly active users. The app hit 200 million users by mid-2024, 320 million by January 2025, and added another 30 million users last April. Meta CEO Mark Zuckerberg has touted Threads as a potential billion-user platform in the coming years.

Ads on Threads have been in testing for some time. The platform first experimented with ads in the U.S. and Japan a year ago, then opened global advertising to brands last April. Advertisers can easily expand campaigns to Threads through Meta’s Advantage+ program or manual setups, using image and video formats, including carousel ads and the 4:5 aspect ratio. Ads on Threads can be managed alongside Facebook, Instagram, and WhatsApp campaigns in Meta’s Business Settings.

Meta is also extending third-party verification tools, already used on Facebook and Instagram, to Threads. This allows advertisers to confirm brand safety and suitability for the feed. While the company didn’t specify how frequently users will see ads, it said initial ad delivery will remain “low” as the feature scales globally.


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