CHAWAI COMMUNITY APPEALS TO GOV. UBA SANI FOR RELIEF, MEDICAL SUPPORT AFTER DEADLY KAURU ATTACK. (PHOTO).

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 Chawai Community Appeals To Gov. Uba Sani For Relief, Medical Support After Deadly Kauru Attack The people of Chawai Chiefdom in Kauru Local Government Area of Kaduna State have appealed to Governor Uba Sani to provide urgent relief and medical assistance to victims of the deadly attack on Naridon village in Kamaru Ward. In an open letter addressed to the governor, the community commended his leadership, describing his administration as inclusive and fair. They said this had given residents confidence that every community in the state is valued. The community, however, expressed concern over what it described as the lack of government intervention following the attack on Naridon village, in which it said 30 people were killed. According to the letter, many survivors and families of the victims are still struggling with grief, trauma, displacement, and the challenges of caring for those injured in the attack. The community said many affected residents feel neglected, as they have y...
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THREADS LAUNCHES ADS FOR ALL USERS GLOBALLY. (PHOTO).

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 Threads launches ads for all users globally

Meta announced Wednesday that it is rolling out ads on Threads to all users worldwide. The rollout will begin next week and will be gradual, with the company noting that it could take several months before ads reach every user.

Threads, Meta’s social app and rival to X, has grown rapidly since its July 2023 launch, now reaching over 400 million monthly active users. The app hit 200 million users by mid-2024, 320 million by January 2025, and added another 30 million users last April. Meta CEO Mark Zuckerberg has touted Threads as a potential billion-user platform in the coming years.

Ads on Threads have been in testing for some time. The platform first experimented with ads in the U.S. and Japan a year ago, then opened global advertising to brands last April. Advertisers can easily expand campaigns to Threads through Meta’s Advantage+ program or manual setups, using image and video formats, including carousel ads and the 4:5 aspect ratio. Ads on Threads can be managed alongside Facebook, Instagram, and WhatsApp campaigns in Meta’s Business Settings.

Meta is also extending third-party verification tools, already used on Facebook and Instagram, to Threads. This allows advertisers to confirm brand safety and suitability for the feed. While the company didn’t specify how frequently users will see ads, it said initial ad delivery will remain “low” as the feature scales globally.


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