BOKO HARAM: INFORMATION MINISTER NAIVE, SAYS GOV. ZULUM. (PHOTO).

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 Boko Haram: Information minister naive, says Zulum Governor Babagana Umara Zulum of Borno State has reacted to a news report which suggested that Minister of Information, Mohammed Idris, dismissed the recent concerns he raised regarding the security situation in the state. Zulum had said  Boko Haram has renewed its attacks and kidnappings in the state with little pushback from security forces, suggesting that authorities in the region are losing ground to the insurgents. Zulum stated this during a meeting with security forces in Maiduguri, the Borno State capital, on Tuesday. Daily Trust reports that Boko Haram militants and its offshoot, the Islamic State West Africa Province (ISWAP), have mainly operated in the northeast of Nigeria, attacking security forces and civilians, and killing and displacing tens of thousands of people. However, the Minister was said to have dismissed the governor in a publication (not by Daily Trust). In a statement signed by Rabiu Ibrahim, the Spe...
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ELON MUSK PICKS LINDA YACCARINO AS TWITTER CEO. (PHOTO).

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Elon Musk Picks Linda Yaccarino As Twitter CEO
 
Elon Musk has chosen top ad executive Linda Yaccarino to take the day-to-day reins of Twitter as he fights to reverse the tide at the struggling platform he bought for $44 billion last year.

Yaccarino is a highly respected advertising executive who stepped down from NBCUniversal “effectively immediately” on Friday as rumors swirled that she would replace the mercurial tycoon as Twitter CEO.

Twitter is struggling to find its footing after Musk’s controversial takeover that saw him fire thousands of staff and welcome back far-right and controversial figures on the platform, spooking away its highest paying advertisers.

Musk on Thursday teased Yaccarino’s hiring saying in a tweet that he had hired a woman to replace him as boss of Twitter and its newly named X Corporation parent, but without revealing the name.

Yaccarino’s departure from the company that owns NBC, Universal and Telemundo — where she has been since 2011 — came a few weeks after she interviewed Musk at a marketing conference in Miami.

Asked by Yaccarino at the time how it’s been going since the acquisition, Musk replied: “It’s going well…It’s entertaining….It’s a trainwreck sometimes.”

Yaccarino is one of the advertising industry’s most respected executives, but will face an uphill battle trying to attract major companies to come back to the platform.

In a tweet, Musk said he would remain in charge of design and technology at Twitter, with Yaccarino focusing primarily on business operations and turning Twitter into an “everything app” called X.

Musk’s history with the letter X goes back to 1999 when he helped created X.com, an online bank that was bought and later morphed into PayPal.

He has also longed to create a so-called everything app that would be modeled on China’s WeChat which functions as Twitter-like social media as well as offering messaging and mobile payments.

According to the company’s website, at NBCUniversal Yaccarino led a team of 2,000 people and “reengineered the advertising business for the 21st century.”

Musk has fully owned Twitter since late October and has repeatedly courted controversy as CEO, sacking most of its staff, readmitting far-right figures to the platform, suspending journalists and charging for previously free services.

With Yaccarino’s hiring, he is belatedly fulfilling the promise he made to honor the results of a Twitter poll he posted in December.

In that unscientific survey, a total of 57.5 percent of more than 17 million accounts voted for him to step down.

Wall Street had grown frustrated that Twitter was luring Musk away from his other businesses, and share prices in Tesla rose on news he had founded.

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