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Nollywood actor Jidekene Achufusi has said awards should not be the only motivation for creatives.
He stated this in a recent interview while reacting to being snubbed by the organisers of the African Magic Viewers Choice Awards, AMVCA.
The host asked, āWhat do you think about the nominations for AMVCA? Where you a bit upset about the snub?ā
Jidekene replied, āWell, experience teaches you that everytime there is always going to be a generational shift. Sometimes, the people who do these awards have targets. It could be, āLetās make sure we bring on new people or letās make sure the veterans know that we see them.ā It could also be, āLast year we went that way, this year letās go this way.ā I donāt know what they think about when they make the selections that they make. But I do believe that collectively, there would always be news about whatever selections that they made.
āSo my advice would be, it is a win win for everybody. Whatever your motivations are, it shouldnāt be limited to awards because at the end of the day, if you made good films or you are getting better roles than you did last year, you are winning. And our real focus is to feed the Nigerian film market. Not necessarily about who is where or who is not where.ā
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