APPLE UNVEILS NEW ISSEY MIYAKE POCKET PHONE CARRIER. (PHOTO).

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 Apple unveils new Issey Miyake pocket phone carrier

Apple unveiled a new accessory for the iPhone on Wednesday called the iPhone Pocket, a fabric carrier inspired by designer Issey Miyake’s iconic pleats. The company describes it as a “ribbed open structure” that fully encloses the iPhone while expanding to hold additional everyday items. When stretched, the material subtly reveals its contents and allows a peek at the phone’s display.

The Pocket comes in two versions: short for $149.95 and long for $229.95. It will be available starting Friday at select Apple stores and online. Social media reactions have been mixed, with some mocking the design and price, comparing it to a “cut-up sock” or a Borat-style outfit, while others praised its aesthetic and Miyake-inspired craftsmanship. The short version comes in lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black, while the long version is offered in sapphire, cinnamon, and black. Apple says the accessory reinterprets the utility of its pleated clothing into a modern everyday object.


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