2027: INEC FACES CREDIBLE QUESTION AS AMUPITAN CONFIRMS DEAD PERSONS’ NAMES ON REGISTER. (PHOTO).

Image
 The credibility of the Independent National Electoral Commission (INEC) voters’ register has come under intense scrutiny ahead of the 2027 general elections, following revelations by INEC Chairman Professor Joash Amupitan that names of deceased persons remain on the register. Amupitan disclosed that names of voters who died as far back as 15 years ago are still listed, a situation critics say could undermine the integrity of the 2027 polls and lead to significant financial waste through the printing of excess ballot papers and other election logistics. The INEC chairman made the revelation while receiving the Director-General/Chief Executive Officer of the National Identity Management Commission (NIMC), Abisoye Coker-Odusote, and her management team during a courtesy visit in Abuja on Wednesday. Amupitan announced that INEC has entered into a partnership with NIMC to deliver a credible voters’ register and transparent elections. He said INEC would leverage NIMC’s robust data archi...

KIM KARDASHIAN HAS JOINED THE CLEAN-ENERGY DRINK BRAND UPDATE AS A CO-FOUNDER, HELPING GUIDE THE COMPANY THROUGH ITS RELAUNCH.(PHOTO).



 Kim Kardashian named co-founder of healthier energy drink brand

Kim Kardashian has joined the clean-energy drink brand Update as a co-founder, helping guide the company through its relaunch.

Originally launched in 2022 by entrepreneur Daniel Solomons, Update is a “better-for-you” energy drink featuring paraxanthine, a caffeine derivative that provides a boost similar to caffeine but without jitters or a crash. The ingredient, naturally produced when the body metabolizes caffeine, has been studied as a safer alternative that may enhance sports performance. Kardashian became a regular consumer of Update in 2023, placing frequent orders and providing feedback on flavors, formulation, and packaging. Those interactions evolved into a partnership, with Kardashian taking a hands-on role in brand positioning and creative direction over the past year.

The relaunched Update will be available online and in over 4,000 Walmart stores starting March 1, with additional national retailers to follow later in the year. The line will feature five flavors: berry, grape, peach, mandarin, and pineapple. Solomons said Kardashian was a natural partner because of her daily use of the product and her understanding of what sets it apart.

This marks Kardashian’s second major investment in the food and beverage space. Her private equity firm, SKKY Partners, previously acquired a minority stake in truffle-infused brand Truff, which has since expanded into oils, sauces, and condiments. As co-founder of Update, Kardashian will focus on brand development, product design, and consumer insights.

Solomons noted that the energy and wellness drink market is shifting toward ingredient transparency and performance-focused products. “For years, the category was defined by intensity: bigger cans, higher caffeine, and products that often created as many downsides as benefits,” he said. “Today’s consumers want energy that works with their body rather than against it.” The relaunch builds on the brand’s existing foundation, scaling its product, positioning, and infrastructure for national distribution.


Comments

Popular posts from this blog

INNOSON GIVES OUT BRAND NEW IVM G5 AND SALARY FOR LIFE TO THE MAN WHO PROPHESIED ABOUT HIS VEHICLE MANUFACTURING IN 1979.(PHOTO).

SHAKIRA COVERS WOMEN'S HEALTH MAGAZINE,APRIL ISSUE.

THE NEW OONI OF ILE-IFE,WILL NOT EAT THE HEART OF THE LATE OONI-PALACE CHIEFS.