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McDonald’s launches World Cup meal and collectible cups ahead of 2026 FIFA tournament kickoff
McDonald’s is launching limited-time World Cup meals and collectibles ahead of the FIFA tournament kickoff on June 11, as excitement builds for the expanded 48-team competition co-hosted by the United States, Mexico and Canada.
The fast-food chain, returning as an official tournament sponsor, will roll out its World Cup-themed menu nationwide starting June 4. Customers can choose between a Big Mac or a 10-piece Chicken McNuggets meal, both served with a special gold-packaged Big Mac Sauce.
As part of the promotion, McDonald’s is also releasing collectible cups featuring nine global soccer stars and cultural icons. The lineup includes Christian Pulisic, David Beckham, Ronaldinho, Thierry Henry, Son Heung-Min, Lamine Yamal, Alphonso Davies, Santiago Gimenez, and the brand’s mascot Grimace.
The company said the campaign is designed to celebrate global fan culture and the shared excitement around the tournament. A McDonald’s executive said the partnership aims to bring fans together through food, experiences, and limited-edition collectibles tied to the event.
USMNT captain Christian Pulisic called his inclusion on one of the cups a “full-circle moment,” recalling childhood traditions of visiting McDonald’s after youth soccer tournaments.
Starting June 9, McDonald’s will also offer a FIFA-inspired Happy Meal featuring one of 23 Squishmallow plush toys, including official tournament mascots. Each toy will come with a QR code that unlocks a digital game through the Happy Meal platform.
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